The restaurant industry is very competitive and thus, to get more clients, you have to go the extra mile. It is, therefore, very important to learn how you can attract more customers to your restaurant and stay on top of the game. Here are some of the tactics to use.
Most people are on social media today. They use the platform not only for entertainment but to also stay in the know-how. Use different sites to advertise your business. For example, you can use Instagram to share photos of the delicious food you serve. Twitter can be used to announce promotions and offers while you can use Facebook to come up with a page that serves as your website. For instance, Michelangelo of Riverhead uses tactics to increase their engagement as an Italian Restaurant in New York.
On the page, you can share details regarding your operation hours, announce any upcoming special events, and also post coupons. Remember to include your restaurant’s address in the posts and use high-quality logos to draw more customers in. This way, they will be more attracted to your restaurant.
Embrace Huge Events
Some of the big events you can embrace include sporting events, New Year’s Eve, and Valentine’s Day. These are the occasions people are looking forward to spending some good time in a great restaurant. If you fail to advertise during these events, you will be missing out big time as these are some of the best sales opportunities. Get customers coming to your restaurant during these special days and you will not only notice an increase in your profits but also in your client base.
Have Live Music
Who does not like getting entertained while having dinner in a restaurant? This is one of the best tactics to attract more customers. Have a band playing live music in your restaurant and you will notice an increase in the number of customers. Adding live music to your menu will make customers feel like your restaurant is the best place to be.
There are numerous marketing options right in your backyard that can get the name of your restaurant out there. Some of the ways to do that include:
- Sponsoring a Local Team
This could be a hockey team in your area. You could have it named after your restaurant or have them use your logo in their uniforms. You can also sponsor them in tournaments. This is not only a way of getting exposure but also giving back to society.
- Making Charity Donations
You can team up with a local charity by either providing food from your restaurant for an annual gala or plan for your employees to volunteer at a food shelf in your neighborhood. Donating to small fundraisers will also do the trick if you are not ready t make huge commitments. You get to put the name of your restaurant out there while helping the community at the same time.
- Offer Gift Cards
This is a trick that works every time. People love gift cards and if they get wind that your restaurant offers such, they will start flocking there to benefit from them. Once they come to your restaurant, make them loyal customers by providing the best in terms of food, ambiance, and service. This will bring in more customers and ultimately more revenue.
Go ahead and choose any of the above tactics to increase customers in your restaurant.