Technological Market


When the corporation changed its name to Apple Inc in 2007, it opened up the brand to selling more products than just computers. The iPod was a hugely popular product that was released in 2001. It was used as a mp3 player for people to listen to music privately. Until mobile phones began acting as mp3 players, updated versions of the iPod were released periodically with newer designs, more storage, and more features. The iPhone was its next big product that gained instant success. iPhones were the start of the smartphone revolution that would flourish in a rapidly growing society; other technology companies began creating their own touch-screen smartphones to compete with Apple’s popularity. Apple continuously puts out newer versions of the iPhone to compete in the market. The introduction of the iPhone opened the door for even more touch-screen products like iPads. iPads also underwent updates similar to iPods and iPhones. Updated cameras, more storage, a friendlier user interface, and new sleek designs were introduced with each generation of products for each different product. Apple knew that in order to compete in the technological market, it would have to continuously upgrade its products to keep customers wanting more.

A landmark turning point for the company was when Steve Jobs retired from the title as CEO. Jobs faced health complications so a man named Tim Cook became the new CEO to take his place. Two years after that in 2013 Jobs passed away, ending a remarkable era in technological progression. Despite the changes and tragedies, Apple Inc continues to produce products that keep their customers dedicated fans of the company.



Apple has become an iconic brand in society, offering its famous iPhones, iPods, iPad tablets, Mac computers, Apple TV’s, and more. Apple also has its own software system that is used on all its devices. Since the software is made by Apple, all devices that you own can all be connected to your own personal account. The software system that Apple uses for most of its devices is called iOS and the other software they use for products like their computers is called OS. The devices that use iOS are iPhones, iPads, iPod touches, Apple TVs, and Apple Watches.

Apple was founded in April 1976 by three men named Ronald Wayne, Steve Wozniak, and the well-known Steve. The startup name for the company was Apple Computers, Inc. but it has evolved into just Apple Inc. They launched the company publicly in 1980 and it faced immediate financial success. Over time, however, the company faced strong competition with other computer companies. Apple was charging higher prices for their products and their software faced many issues so companies like Microsoft could bring in more customers with their lower prices and more compatible software. This problem has persisted through history and into the present day – Apple products tend to be higher in price, the software is only compatible with Apple products, and its features and updates tend to follow behind other companies.

Apple Is Superior to Microsoft…


These words may offend PC users or hippies, not in touch with the reality of the 21st-century technology war. Those that stay true to their original, often outdated, PC’s (Dell, Microsoft, etc.) are not visionaries. I know, I know, it’s a harsh statement but it’s true. Apple has released the latest gadgets and gizmos in 2017 which includes futuristic (and often Big Brother-like) additions to their iPhones, tablets and computers which far exceed Android’s cool, but not visionary tech world.

This website is dedicated to Apple’s products and their vision. If you are interested in contributing to our site, feel free to reach out to us here. But if you are a PC lover, don’t bother. (Just kidding…not really.) We will be publishing new content weekly in hopes to educate the older generation on the importance and insight that Apple has on shaping our future.